In this video, we’ll explore 8 powerful techniques to use Google Search Console that are often not talked about. From discovering long-tail keywords with Regex to identifying infrequently crawled pages and fixing Schema issues, we cover it all.
Google Search Console is a powerful tool for webmasters and SEO professionals to monitor and optimize their website’s performance in Google search results. Here are eight lesser-known tricks and features that can help you get the most out of Google Search Console:
- URL Inspection Tool Enhancements: The URL Inspection tool allows you to check how Google indexes a specific URL. Beyond basic URL inspection, you can utilize its features like requesting indexing, viewing rendered HTML, and checking for mobile usability and structured data issues.
- Performance Report Filters: In the Performance report, you can apply various filters to analyze specific segments of your website’s performance. Filters include search appearance (web, image, video, etc.), query, page, country, and device type. This helps you gain insights into how different aspects of your site perform in Google search.
- Regular Expression (Regex) Filters: Advanced users can take advantage of regular expression filters in Search Console reports. Regex filters allow for more complex pattern matching, enabling you to precisely segment data for analysis. For example, you can use regex to filter URLs that contain specific strings or patterns.
- Sitemaps for Different Versions of a Site: If your website has multiple versions (such as HTTP and HTTPS, or www and non-www), you can submit separate sitemaps for each version in Search Console. This ensures that Google properly indexes all versions of your site and provides accurate data for each.
- Manual Actions Viewer: The Manual Actions report in Search Console alerts you if Google has detected any manual penalties applied to your site for violating its webmaster guidelines. It provides details about the issue and guidance on how to resolve it.
- Structured Data Testing Tool Integration: Google’s Structured Data Testing Tool helps you validate the structured data markup on your web pages. Search Console integrates with this tool, allowing you to directly test URLs from within the console and receive feedback on any errors or warnings in your structured data.
- User Management and Permissions: Search Console allows you to grant different levels of access to other users, such as team members or clients. You can assign roles with varying levels of permissions, ensuring that each user has access only to the features and data relevant to their responsibilities.
- Data Export Options: You can export data from various reports in Search Console for further analysis or sharing. Export formats include CSV, TSV, and Google Sheets, making it easy to manipulate the data in your preferred spreadsheet software or share it with collaborators.
These hidden tricks and features can help you make the most of Google Search Console and improve your website’s visibility and performance in Google search results.
