Conversion tracking issues are one of the most common hurdles advertisers face in Google Ads. This article covers the most frequent conversion tracking problems, such as incorrect tracking code implementation, issues with Google Tag Manager, and discrepancies in data reporting. Learn how to troubleshoot these issues effectively by verifying the accuracy of tracking code placement, checking your goals and events, and using Google’s built-in diagnostic tools. The article also provides tips on how to improve conversion accuracy, monitor your campaigns regularly, and ensure that you are capturing the right data for performance analysis.
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