SEO for Travel websites all over the Cities & States
Local SEO
All Cities targeting
All States Targeting
Travel SEO has evolved to become the powerful tool to drive relevant traffic and sales for your online business. Landing at the top of Google for your Website and converting traffic to revenue also means having a solid online review management strategy in place. You want to have as many 4-star and 5-star reviews as possible, which will provide customers the confidence to call or book online.
The best Travel SEO company will work to improve and optimize online content to rank higher on different search engines.
SEO is not a “set it and forget it” project, it’s about continually optimizing your pages to provide the best user experience (UX). You want your website to be easy to use, while addressing the most important user intent metrics.
How Does Travels SEO Work?
To improve the organic presence of your Travel Website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
- On page optimization following ethical (white-hat) SEO techniques
- Targeting a combination of category, product/service and location related keywords
- Integrating relevant content on-page and off-page for targeted keywords
- Building your Travel Website brand online through offsite optimization
- Link building
On-Page Optimization
Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements by your Travel SEO agency to your website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve Internal Linking
- Quote and Underline Keywords in content area.
- Review of content on page with proximity and prominence factors.
- Incorporate Title, Description and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check for broken links and repair them.
- Web page and Image Optimization
- Meta Tags analysis and Keyword density
- Integrate customer and user feedback form on website, etc.
Off-Page Optimization
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
Travel SEO Analytics and Measurement
We use Google Analytics for monitoring website traffic and ranking position for our Travel SEO activities.
Google Analytics can track anything from referring source and referring keyword through lead conversion. Using Google Analytics we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
SEO for Travel and Tour Companies – Why Does it Matter?
SEO as a more efficient and affordable way to advertise to your target market. Why? Because it’s organic and people trust organic search results more than advertising.
Each SEO campaign requires a carefully thought-out initial setup and refining, but once you’ve reached optimal rankings you’re getting more leads to your business on a daily basis. Can paid ads give you the same results? Not without paying several dollars or more for each click.
This is not to suggest there is not a place for PPC in your online advertising strategy, we are an award-winning PPC Management company, and we know how to make PPC deliver value for our clients, it simply means you should make room for search engine optimization to reduce the long-term costs and dependency on paid ads as your primary source for traffic.
Benefits of SEO for Travel and Tour Company Websites
The benefits of a long-term Travel SEO strategy are clear. Higher rankings and a better organic web presence lead to more patients.
93% of online experiences begin with a search engine. People are using Google to find what they want and what they need.
Blogging and social media marketing enables travel and tour companies to build and sustain a community, educate prospective visitors and share important travel information organically. Posts can move to the top of Google search results for some of the most important keywords in the travel and tour space.
