Adobe AI – Unlock your imagination with Firefly.

Use simple text prompts in over 100 languages to make beautiful images, transform text, play with color, and so much more.

Adobe is committed to developing creative generative AI responsibly, with creators at the center. Our mission is to give creators every advantage — not just creatively, but practically. As Firefly evolves, we will continue to work closely with the creative community to build technology that supports and improves the creative process.

We’ve got big plans for Firefly. Imagine generating custom vectors, brushes, and textures from text prompts, altering the weather in a video with a few words, or turning simple 3D designs into photorealistic images and quickly creating new styles and variations. We’re exploring all of these possibilities and more.

What is Adobe Firefly?

Firefly is the new family of creative generative AI models coming to Adobe products, focusing initially on image and text effect generation. Firefly will offer new ways to ideate, create, and communicate while significantly improving creative workflows. Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them.

What is generative AI?

Generative AI is a type of artificial intelligence that can translate ordinary words and other inputs into extraordinary results. While the conversation around this technology has centered on AI image and art generation, generative AI can do much more than generate static images from text prompts. With a few simple words and the right AI generator, anyone can create videos, documents, and digital experiences, as well as rich images and art. AI art generators can also be useful for producing “creative building blocks” like brushes, vectors, and textures that can add to or form the foundation of pieces of content.

How do AI art generators work?

As a type of generative AI technology, AI art generators work similarly to other types of artificial intelligence, which use a machine learning model and large datasets to be able to produce a specific type of result. With generative AI, anybody can use everyday language and other inputs to produce images, videos, documents, digital experiences, and more. Adobe Firefly will be built into Creative Cloud to give people the tools to both generate results quickly and customize them to fit their unique vision.

With the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. With more than 900 members today, the CAI is leading the conversation around digital content attribution. The CAI offers free, publicly available open source tools and is working on a widely adopted technical standard in collaboration with leading technology organizations through the nonprofit Coalition for Content Provenance and Authenticity (C2PA).

Firefly will automatically attach a tag in the embedded Content Credentials to make AI-generated art and content easily distinguishable from work created without generative AI.

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