1. Google Search Console:
- Google Search Console is a must-have tool for webmasters and SEO professionals. It provides valuable insights into your website’s performance in Google search results. You can monitor your site’s indexing, fix crawl errors, view keyword performance, and receive alerts about critical issues.
2. Google Analytics:
- Google Analytics offers detailed website traffic data, helping you understand how users interact with your site. You can track organic search traffic, user behavior, conversion rates, and more. It’s crucial for assessing the effectiveness of your SEO efforts.
3. Google Keyword Planner:
- Part of Google Ads, Keyword Planner is an excellent tool for keyword research. It helps you discover relevant keywords, analyze search volume, and estimate keyword competition.
4. Google PageSpeed Insights:
- PageSpeed Insights analyzes your website’s loading speed and offers recommendations for improvement. A fast-loading website is essential for both user experience and SEO.
5. Bing Webmaster Tools:
- Similar to Google Search Console, Bing Webmaster Tools provides insights into how your website performs on the Bing search engine. It offers data on crawl issues, keyword performance, and more.
6. Yoast SEO:
- If your website runs on WordPress, the Yoast SEO plugin is a popular choice. It helps you optimize your content, meta tags, and XML sitemaps. The free version offers essential SEO features.
7. MozBar:
- MozBar is a browser extension by Moz that provides on-page SEO metrics as you browse the web. It offers data on domain authority, page authority, and more for any website you visit.
8. Screaming Frog SEO Spider:
- Screaming Frog SEO Spider is a desktop tool (free for websites with up to 500 pages) that crawls your website and provides detailed insights into on-site SEO issues, such as broken links, duplicate content, and missing meta tags.
9. AnswerThePublic:
- AnswerThePublic helps you find content ideas by visualizing questions and phrases related to your target keywords. It’s great for content planning and keyword research.
10. Ubersuggest:
- Ubersuggest is an all-in-one SEO tool that offers keyword research, content ideas, backlink analysis, and site audit features for free.
11. SEMrush (Free Plan):
- SEMrush offers a limited free plan that includes access to keyword research, competitive analysis, and backlink analysis tools. It’s a good option for basic SEO tasks.
- Ahrefs offers a free version of their webmaster tools that provides insights into your website’s performance, backlink profile, and keyword rankings.
13. SmallSEOTools:
- SmallSEOTools offers a variety of free SEO tools, including plagiarism checker, backlink checker, and more.
Remember that while these tools are free, some may have limitations compared to their premium counterparts. Depending on your specific needs and the scale of your SEO efforts, you may choose to invest in paid SEO tools for more comprehensive features and insights.