Influencer marketing is the practice of working with influencers to promote your brand’s message, products or services. And influencers are just people who have an active and ideally sizeable audience who they’re actually able to influence. Usually, influencer marketing happens mostly on social media like Instagram, YouTube, TikTok, Twitter, Facebook, and so on. Influencer marketing works because you’re borrowing trust from a person who already has influence over your target audience. Influencer marketing isn’t limited to brands with big budgets. You don’t have to hire celebrities to make it work. There are plenty of examples of small and mid-sized companies using influencers successfully as a marketing strategy. We cover those in the video.
There are generally five types of influencers which are categorized based on the size of their following.
► Celebrities
► Mega influencers
► Macro influencers
► Micro influencers
► Nano influencers
You’ll learn how to distinguish between them in the video. The actual process of influencer marketing looks like this:
► Define campaign objective
► Find potential influencers
► Vet influencers
► Reach out
► Work together
