Solve - Google Ads account or campaign i disapproved for "Unverified phone number

When a Google Ads account or campaign is disapproved for “Unverified phone number,” it means the phone number in your ad or account isn’t verified according to Google’s policies. Here’s a detailed guide to resolve this issue:

1. Understand Google’s Phone Number Verification Policy

Google requires phone numbers in ads to:

Be active and reachable.
Match the business location.
Be verified through Google’s verification process.

2. Check the Source of Disapproval

Ad Level: Verify the phone number included in the ad copy, call extensions, or location extensions.
Account Level: Ensure the phone number in the account settings is correct and verified.

3. Verify Your Phone Number

Log in to your Google Ads account
Navigate to Tools & Settings > Setup > Business information > Phone numbers.
If the number is unverified, you’ll see an option to verify it.
Google will provide verification methods:
- SMS Verification: Google sends a code to your number.
- Call Verification: Google calls the number and provides a code.
Enter the code in the verification prompt.

4. Fix Call Extensions or Location Extensions

Call Extensions:
- Go to Ads & Extensions > Extensions.
- Locate the call extension with the unverified number.
- Edit the phone number and ensure it matches the verified number.
Location Extensions:
- Ensure your Google Business Profile (formerly Google My Business) is linked to your Google Ads account.
- Verify the phone number in your Google Business Profile.

5. Review and Resubmit the Ad

After verifying the phone number, edit the disapproved ad or extension.
Save and resubmit it for review.
Google typically reviews updates within 24-48 hours.

6. Check for Other Issues

Ensure the phone number is formatted correctly (include the country code if required).
Avoid using virtual or toll-free numbers that might not be reachable internationally.