Cloaking refers to the practice of showing different content or URLs to users and search engines to manipulate ad performance and rankings. Google treats cloaking as a severe policy violation. This article will explain how cloaking works, how it affects user trust and ad performance, and the consequences of violating Google’s advertising policies. It also offers advice on how to avoid cloaking, including guidelines on transparent content, ethical practices, and ensuring that your ads provide a consistent and truthful experience for all users.
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