In this episode of Google Search News, John Mueller covers the latest updates on structured data types, Search Console improvements, articles from the search community, and more! Watch along as Google Search Central says goodbye to 2023 and hello to 2024
some recent Google algorithm updates that were significant at that time:
- June 2021 Core Update: Aimed to improve search relevance, this update impacted how Google ranked websites. It focused on content quality, relevance, and user experience.
- Page Experience Update (Core Web Vitals): Introduced in June 2021 and rolled out gradually until August 2021, this update emphasized user experience metrics like loading performance (largest contentful paint), interactivity (first input delay), and visual stability (cumulative layout shift).
- Mobile-First Indexing: Google has been gradually transitioning websites to primarily use the mobile version of a site’s content for indexing and ranking. Ensuring mobile-friendly websites became crucial for rankings.
- BERT (Bidirectional Encoder Representations from Transformers): Initially introduced in 2019 but continued to have an impact in 2021 and beyond, BERT helps Google understand the context of words in searches more accurately, especially in longer, conversational queries.
Remember that Google continually makes updates to its algorithms, sometimes smaller tweaks and other times more significant changes. Staying up-to-date with these changes is essential for website owners and digital marketers to adapt their strategies and maintain or improve their search visibility. For the most recent updates, it’s advisable to check Google’s official announcements and reliable SEO news sources.
